022 62648000

enquiry@krisflexipacks.com

022 62648000

enquiry@krisflexipacks.com

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Promotional Sleeves for Pepsi

Promotional Sleeves for Pepsi

Client: PepsiCo

Type: Shrink Sleeves

Industry: Beverages

Brief

Unique Random Codes for PepsiCo to promote their ‘Golden Mango Offer’ for south Indian market.

CHALLENGE

For their south Indian market, the brand required unique promotion solution for Slice sleeves to run with their ‘Golden Mango Offer’, the lucky winner for which was to be revealed only once the consumer purchased the Slice pet bottle.

SOLUTION

Kris ideated upon a distinct design that provided Unique Random Codes at the back of the pack print, enabling the consumer to peel open the sleeve upon purchase and get the URC. The code could be SMSed to the number printed on the sleeve. The promotion ensured one lucky winner for a Gold Mango post a lucky draw.

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