Type: Shrink Sleeves
Unique Random Codes for PepsiCo to promote their ‘Golden Mango Offer’ for south Indian market.
For their south Indian market, the brand required unique promotion solution for Slice sleeves to run with their ‘Golden Mango Offer’, the lucky winner for which was to be revealed only once the consumer purchased the Slice pet bottle.
Kris ideated upon a distinct design that provided Unique Random Codes at the back of the pack print, enabling the consumer to peel open the sleeve upon purchase and get the URC. The code could be SMSed to the number printed on the sleeve. The promotion ensured one lucky winner for a Gold Mango post a lucky draw.
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