Client: Marico Nihar
Type: Shrink Sleeves
Industry: Oils & Lubricants
Brief
Protecting the integrity of Marico Nihar product by inserting a testing agent to prevent counterfeiting.
CHALLENGE
The product encountered counterfeit hair oil going in the market.
SOLUTION
The Kris team inserted colour-changing ink in the front panel of the packaging in order for the end consumer to check whether the product is genuine. This acted as a differentiating element on the pack.